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Soft Credit Checks

Without Risk

Prequalify Your Customers Instantly

Say yes faster and turn browsers into buyers using verified tri-bureau data without hurting consumer credit scores.

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Ideal Solutions for Key Lending Scenarios

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Prequalify

With Confidence

For personal, home, auto financing,
or debt consolidation.

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Optimize

Every Lead

FIncrease lead conversions and manage
funnel performance for more funded loans.

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Trust

In Every Decision

Faster approvals. Fewer drop-offs.
Better loans.

Drive More Conversions. Reduce Risk.

With Soft Pulls’ Credit Data - no score impact, you can:

  • Access 3-Bureau Credit Reports & FICO®️ Scores
  • Eliminate friction and shorten approval times
  • Protect data security with an FCRA Compliant Partner
  • Save money and time with bundle pricing plans and personalized support
  • Integrate quickly with CRM and lead-gen platforms
  • Convert declines into future loyal customers by providing patented credit education tools
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A Brand You Can Trust

You’re backed by the same trusted technology and customer service that powers SmartCredit®, relied on by millions* of consumers and partners nationwide.

Now, we’re helping businesses like yours turn faster decisions into lasting loyalty.

Let's Get Connected

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Copyright © 2025, ConsumerDirect®, Inc.. Term of Use

IMPORTANT DISCLAIMER: Any credit scores, plus points, ScoreBuilder® points, or ScoreBoost points shown or inferred are estimates only. Individual results may vary, and results are not guaranteed. ScoreBuilder® is an individual communications tool using our patented Action button where all requests taken by an individual are sent direct-to-creditor customer service. ScoreBoost is a payment and spending simulation based on credit utilization. Credit score changes are also estimates only and typically apply to all credit scores similarly including FICO® & VantageScore® versions as credit scores are derived from TransUnion®, Experian® and Equifax® where your payments and spending are reported, and credit utilization is used for scoring.

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